TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
CANADIAN OUTDOOR MEASUREMENT BUREAU [1 record]
Record 1 - internal organization data 2017-09-22
Record 1, English
Record 1, Subject field(s)
- National Bodies and Committees (Canadian)
- Merchandising Techniques
Record 1, Main entry term, English
- Canadian Out-of-Home Measurement Bureau
1, record 1, English, Canadian%20Out%2Dof%2DHome%20Measurement%20Bureau
correct
Record 1, Abbreviations, English
- COMB 2, record 1, English, COMB
correct
Record 1, Synonyms, English
- Canadian Outdoor Measurement Bureau 3, record 1, English, Canadian%20Outdoor%20Measurement%20Bureau
former designation
- COMB 4, record 1, English, COMB
former designation
- COMB 4, record 1, English, COMB
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
The Canadian Out-of-Home Measurement Bureau (COMB for short) sets the industry standard for measurement of OOH [out-of-home] advertising audiences across Canada. It publishes circulation and market data for over 59,000 OOH advertising faces in more than 275 markets. COMB is national, not-for-profit, and has been dedicated to unbiased, accurate and independent quantitative research since its founding in 1965. COMB's members - OOH companies, advertising agencies and advertisers - provide guidance, funding and oversight to the media measurement process. 5, record 1, English, - Canadian%20Out%2Dof%2DHome%20Measurement%20Bureau
Record 1, French
Record 1, Domaine(s)
- Organismes et comités nationaux canadiens
- Techniques marchandes
Record 1, Main entry term, French
- Bureau canadien de l'évaluation de l'affichage
1, record 1, French, Bureau%20canadien%20de%20l%27%C3%A9valuation%20de%20l%27affichage
correct, masculine noun
Record 1, Abbreviations, French
- COMB 1, record 1, French, COMB
correct, masculine noun
Record 1, Synonyms, French
- Bureau canadien d'évaluation de l'affichage extérieur 2, record 1, French, Bureau%20canadien%20d%27%C3%A9valuation%20de%20l%27affichage%20ext%C3%A9rieur
former designation, masculine noun
- COMB 3, record 1, French, COMB
former designation, masculine noun
- COMB 3, record 1, French, COMB
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Le Bureau canadien de l'évaluation de l'affichage (COMB) établit les normes de l'industrie en ce qui a trait à l'évaluation de la mesure de l'affichage au Canada. Il publie les données relatives à la circulation pour plus de 59 000 faces publicitaires réparties dans plus de 275 marchés. COMB est une organisation pancanadienne à but non lucratif dont le but est de faire des études quantitatives fiables et rigoureuses de façon indépendante depuis sa création en 1965. Les membres de COMB – des entreprises d'affichage, des agences de publicité et des annonceurs – guident, financent et encadrent les processus d'évaluation du média. 1, record 1, French, - Bureau%20canadien%20de%20l%27%C3%A9valuation%20de%20l%27affichage
Record 1, Spanish
Record 1, Textual support, Spanish
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