TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CATCHWORD [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-04-22

English

Subject field(s)
  • Publication and Bookselling
  • Layout (Graphic Arts)
DEF

A word at the head of a page or column to indicate the contents, as in a dictionary.

French

Domaine(s)
  • Édition et librairie
  • Maquette et mise en page

Spanish

Save record 1

Record 2 1975-03-11

English

Subject field(s)
  • Advertising Agencies and Services
OBS

--words and slogans used in advertising to obtain the attention of the consumer. Examples: free, bargain, midsummer sale, "You can be sure of it's Westinghouse".

French

Domaine(s)
  • Agences et services de publicité
OBS

la plupart des messages publicitaires débutent par un --dont le rôle est d'attirer l'attention. C'est peut-être l'élément le plus important de la plupart des annonces

Spanish

Save record 2

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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