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CONSUMER PSYCHOLOGY [1 record]

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Record 1 1984-12-05

English

Subject field(s)
  • Industrial and Economic Psychology
CONT

Consumer psychology ... relates to consumer behaviour and is considerably used in market research. It attempts to determine the reasons why the consumer buys or does not buy a particular product or products.

French

Domaine(s)
  • Psychologie industrielle et économique
CONT

Aux États-Unis, la psychologie économique est généralement assimilée à la psychologie du consommateur; on la restreint même souvent à l'étude des sondages d'opinion pratiqués régulièrement pour apprécier les attentes du consommateur [...]

Spanish

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