TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONTRACTION PRODUCT MIX [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
OBS

A manufacturer ... may contract his product mix either by eliminating lines or by the more usual practice of simplifying the assortment within a line.

French

Domaine(s)
  • Produit (Commercialisation)
DEF

[Dans l'élargissement ou la diversification] la réduction du nombre des produits composant une ligne ou du nombre d'articles composant une gamme.

Spanish

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