TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

COOPERATIVE MAILING [2 records]

Record 1 2014-03-03

English

Subject field(s)
  • Postal Correspondence
  • Advertising Media
  • Special Packaging
DEF

[A mailing of] two or more items [sent] from different advertisers [that are] printed on a single sheet, card or coupon booklet, or [placed] in an envelope or wrapper [to prevent their] separation.

OBS

co-op mailing; co-operative mailing: terms used at Canada Post.

French

Domaine(s)
  • Objets de correspondance (Postes)
  • Supports publicitaires
  • Emballages spéciaux
DEF

[Envoi de] deux articles ou plus [...] en provenance de divers annonceurs, imprimés sur une feuille simple, une carte ou un carnet de coupons ou [insérés dans] une enveloppe ou un emballage scellé [pour empêcher leur séparation].

OBS

envoi collectif : terme en usage à Postes Canada.

Spanish

Save record 1

Record 2 1975-03-11

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Agencies and Services
CONT

multibrand mailings are always stuffed in an envelope. These coupons may all be issued by one manufacturer ... or the mailing may include coupons from several manufacturers.

French

Domaine(s)
  • Techniques marchandes
  • Agences et services de publicité
CONT

[la] publicité directe collective [...] consiste, pour des entreprises non concurrentes [à] faire une publicité en commun. [...] Ainsi [des] millions de foyers américains reçoivent [...] de véritables colis contenant des coupons [...] des échantillons

Spanish

Save record 2

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