TERMIUM Plus®

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CORPORATE DIPLOMACY [1 record]

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Record 1 2011-11-17

English

Subject field(s)
  • Diplomacy
  • Foreign Trade
CONT

By proposing a certain notion of "corporate diplomacy" the authors intend to evocate an important role that modern corporations are increasingly playing through their public relations practice and which might be shaping the definition of corporations as institutions within society.

French

Domaine(s)
  • Diplomatie
  • Commerce extérieur
CONT

C’est pourquoi la diplomatie classique se transforme en passant d’un champ de relations purement interétatiques à un champ de relations étatiques/non-étatiques qui donne lieu à un réseau politique entre la diplomatie et les entreprises transnationales. Dans le contexte de cette transformation, la diplomatie d’entreprise peut offrir des éléments de liaison et des outils adaptés.

Spanish

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