TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
CUSTOMER LOYALTY [2 records]
Record 1 - internal organization data 2001-04-17
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- customer loyalty
1, record 1, English, customer%20loyalty
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Customer loyalty is what links quality and earnings. It is measurable, and it provides a direct image of customer behavior. 1, record 1, English, - customer%20loyalty
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- fidélisation de la clientèle
1, record 1, French, fid%C3%A9lisation%20de%20la%20client%C3%A8le
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'auteur démontre l'importance du service à la clientèle dans le domaine de l'assurance et son incidence sur les profits. A cet égard, la fidélisation de la clientèle se mesure à l'aune de la qualité des services. L'auteur insiste sur la nécessité d'adapter les produits et services de l'entreprise aux attentes de l'assuré. 1, record 1, French, - fid%C3%A9lisation%20de%20la%20client%C3%A8le
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1975-03-11
Record 2, English
Record 2, Subject field(s)
- Marketing Research
- Motivation and Advertising Psychology
- Advertising Agencies and Services
Record 2, Main entry term, English
- customer loyalty 1, record 2, English, customer%20loyalty
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
[trading stamps] are more a mechanism for obtaining customer loyalty than quick-action stimuli, and for retailers, rather than manufacturers. 1, record 2, English, - customer%20loyalty
Record 2, French
Record 2, Domaine(s)
- Étude du marché
- Motivation et psychologie de la publicité
- Agences et services de publicité
Record 2, Main entry term, French
- fidélité du consommateur 1, record 2, French, fid%C3%A9lit%C3%A9%20du%20consommateur
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
[par la remise de timbres-escompte] il s'agit essentiellement d'assurer la fidélité du consommateur à son détaillant. [p.9] 1, record 2, French, - fid%C3%A9lit%C3%A9%20du%20consommateur
Record 2, Spanish
Record 2, Textual support, Spanish
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