TERMIUM Plus®

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CUSTOMER-HOLDOVER EFFECT [1 record]

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Record 1 1980-11-04

English

Subject field(s)
  • Motivation and Advertising Psychology
CONT

Each piece of advertising influences sales today, and at the same time adds another brick to the structure of goodwill that increases business tomorrow. The key element is the customer-holdover effect.

Key term(s)
  • holdover effect

French

Domaine(s)
  • Motivation et psychologie de la publicité
CONT

Il faut savoir que chaque action publicitaire a une influence à court terme sur les ventes, à plus long terme sur la structure du goodwill, et, par voie de conséquence, sur la valeur de l'entreprise dans son ensemble. L'élément capital est appelé ici l'effet de report, (...)

Spanish

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