TERMIUM Plus®

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DEMAND MEASUREMENT [1 record]

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Alphabetical list of terms

Record 1 1981-06-18

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation
OBS

Domaine: Analyse du marché commercial. Conversion de diverses informations qualitatives en estimations quantitatives de la demande spécifique par produit, secteur et type de client. Nous préférons parler d'évaluation plutôt que de mesure puisque l'évaluation est définie, en science économique, comme un procédé de mesure de la valeur. (Dictionnaire de science économique, par Alain Cotta).

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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