TERMIUM Plus®

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DIFFERENTIATED SEGMENTATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2002-08-23

English

Subject field(s)
  • Marketing
  • Marketing Research
CONT

Differentiated segmentation strategy - one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target; in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each.

French

Domaine(s)
  • Commercialisation
  • Étude du marché
DEF

Politique de segmentation qui admet l'existence de plusieurs segments dans le marché. Les stratégies de l'entreprise seront différentes pour chaque segment identifié.

Spanish

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