TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DIRECT MAIL ADVERTISING [1 record]
Record 1 - internal organization data 2016-04-28
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Merchandising Techniques
- Postal Service Operation
Record 1, Main entry term, English
- direct mail advertising
1, record 1, English, direct%20mail%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- direct-mail solicitation 2, record 1, English, direct%2Dmail%20solicitation
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Advertising directly to end-users by sending catalogues or other sales literature through the post. 3, record 1, English, - direct%20mail%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Techniques marchandes
- Exploitation postale
Record 1, Main entry term, French
- publipostage
1, record 1, French, publipostage
correct, masculine noun, Canada, France
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité toute boîte 2, record 1, French, publicit%C3%A9%20toute%20bo%C3%AEte
correct, feminine noun, Belgium
- prospection par correspondance 3, record 1, French, prospection%20par%20correspondance
correct, feminine noun
- sollicitation postale 4, record 1, French, sollicitation%20postale
correct, feminine noun, France
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Prospection publicitaire, démarchage ou vente effectués par voie postale ou par messagerie, directement auprès du consommateur [...] 2, record 1, French, - publipostage
Record number: 1, Textual support number: 1 CONT
Le publipostage est devenu l'outil par excellence pour les commerçants qui désirent un rendement accru de leur investissement en publicité. 5, record 1, French, - publipostage
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
- Técnicas mercantiles
- Explotación postal
Record 1, Main entry term, Spanish
- publicidad por correo directo
1, record 1, Spanish, publicidad%20por%20correo%20directo
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- publicidad postal 2, record 1, Spanish, publicidad%20postal
correct, feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
[Publicidad] que tiene como procedimiento básico el correo, ya sea oficial o privado, convencional o electrónico. 2, record 1, Spanish, - publicidad%20por%20correo%20directo
Record number: 1, Textual support number: 1 CONT
La publicidad por correo directo consiste en instrumentos de información enviados a todos los clientes potenciales, con la intención y esperanza de influir o consumar una venta. 1, record 1, Spanish, - publicidad%20por%20correo%20directo
Record number: 1, Textual support number: 1 OBS
Constituye una de las principales fórmulas del marketing directo. 2, record 1, Spanish, - publicidad%20por%20correo%20directo
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