TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DIRECT RESPONSE PROMOTION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-17

English

Subject field(s)
  • Advertising Techniques
OBS

Advertising or other forms of sales promotion that aim to achieve a direct response from the reader or recipient, as with advertisements that incorporate a reader reply card or form. Another type of direct response promotion is direct mail selling.

French

Domaine(s)
  • Techniques publicitaires

Spanish

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