TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DIRECT-MAIL CAMPAIGN [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1980-10-10

English

Subject field(s)
  • Advertising
OBS

Direct mail: Advertising or sales promotion matter mailed directly to special persons in target audience or market group.

French

Domaine(s)
  • Publicité
OBS

Campagne de publicité: Coordination raisonnée, dans l'espace et dans le temps, des efforts publicitaires, en fonction des clientèles à toucher, des objectifs à atteindre, de l'argumentation à développer d'après les motivations à faire jouer, des actions de la concurrence, des impératifs budgétaires.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: