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DISCONTINUOUS INNOVATION [1 record]

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Record 1 1997-10-06

English

Subject field(s)
  • Marketing
CONT

Most technology innovations, whether the audio tape of the 1940's, PC's in the early 1980's or Internet Java applications today, all start out as discontinuous innovations.

French

Domaine(s)
  • Commercialisation
CONT

Cette recherche cherche à définir les innovations discontinues sur la base des conséquences qu'elles ont sur les consommateurs (traitement cognitif et apprentissage spécifiques). Elle vise aussi à proposer, pour leur développement, une démarche marketing qui intègrent les spécificités de ces innovations.

Spanish

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