TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DRIVE WEB [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2013-07-16

English

Subject field(s)
  • Marketing
  • Internet and Telematics
DEF

The strategic approach that uses all communications means (the Internet or traditional media) to lead Internet surfers to a given site.

OBS

drive to the Web: The Translation Bureau recommends in its revised 2013 Linguistic Recommendation that "Web" be capitalized when it stands alone as a noun meaning the "World Wide Web."

French

Domaine(s)
  • Commercialisation
  • Internet et télématique
DEF

Approche stratégique pouvant utiliser l'ensemble des moyens de communications (Internet ou médias traditionnels) afin de diriger les internautes vers un site Internet donné.

OBS

mise en marché Web : Le Bureau de la traduction préconise dans sa Recommandation linguistique révisée en 2013 la majuscule initiale lorsque «Web» est employé après un nom qu'il qualifie. Il est toujours invariable.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Internet y telemática
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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