TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DYNAMIC AD INSERTION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2024-02-16

English

Subject field(s)
  • Informatics
  • Advertising
  • Motivation and Advertising Psychology
CONT

Rather than just serving the same ad to all consumers/platforms, DAI leverages audience insights to present distinct ads to targeted groups or individual viewers/listeners.

French

Domaine(s)
  • Informatique
  • Publicité
  • Motivation et psychologie de la publicité
CONT

Plutôt que de simplement diffuser la même publicité à tous les consommateurs ou plateformes, l'insertion publicitaire dynamique exploite les informations sur l'auditoire pour présenter des publicités distinctes à des groupes ciblés ou à un individu distinct.

Key term(s)
  • insertion de publicités dynamique

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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