TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ELEVATOR STATEMENT [1 record]

Record 1 2018-11-07

English

Subject field(s)
  • Oral Presentations
  • Advertising Techniques
DEF

A short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time.

CONT

Elevator speech is a short, clear message that communicates what you are selling, why you are better than the rest and how you can benefit an organization. Elevator speech is a short presentation in front of a targeted audience.

French

Domaine(s)
  • Exposés et communications orales
  • Techniques publicitaires
CONT

Vous devrez parler de votre entreprise aux gens. Certains voudront avoir beaucoup d'information, mais la plupart ne souhaiteront qu'un très court énoncé de ce que vous entendez faire. On appelle parfois cela une «présentation d'ascenseur», car elle devrait ne prendre que le temps requis pour parcourir quelques étages en ascenseur.

Spanish

Campo(s) temático(s)
  • Presentaciones orales
  • Técnicas publicitarias
DEF

Presentación corta que pretende ser brillante y eficiente para convencer a un tercero de una idea o proyecto en un breve espacio de tiempo.

OBS

discurso de ascensor; presentación de ascensor: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "pitch", como sustantivo inglés, equivale al español "discurso" o "presentación" y suele ir acompañado de términos como sales (ventas). También [recomienda para la] expresión inglesa "elevator pitch" [...] emplear las alternativas "discurso" o "presentación de ascensor" [...]

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