TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

EMOTIONAL SELLING POINT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-18

English

Subject field(s)
  • Advertising Techniques
CONT

The ESP's for a sports car could be connotations such as Sporty and Dynamic, whereas the connotations for a family car could be Practical and Versatile. These connotations will only work in connection with practical features and functions that underline the emotions. Otherwise, they lose their meaning.

French

Domaine(s)
  • Techniques publicitaires
DEF

Argument de vente qui s'adresse à la sensibilité du client pour susciter de sa part une réaction affective favorable.

OBS

Termes publiés au Journal officiel du 12 mai 2000.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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