TERMIUM Plus®

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Record 1 2012-07-05

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
CONT

The effectiveness of utilizing checkout and end-cap stands is illustrated by the observation that when these two methods of sale are used in conjunction with mainline racks, the proportion of sales can reach 60% at the checkout and 40% for magazines displayed in the mainline rack.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
CONT

Pour comprendre l’importance des étalages aux caisses de sortie et en bout d’îlot chez ces détaillants, notons qu’il est généralement reconnu que lorsqu’un détaillant y expose des magazines «en plus» d’un présentoir linéaire principal ailleurs dans le magasin, la proportion des ventes réalisées pourra atteindre 60 % aux caisses de sortie et 40 % au linéaire.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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