TERMIUM Plus®

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EXPERIENCE MAP [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-08-28

English

Subject field(s)
  • Marketing
CONT

Think of an experience map as a parent to a journey map. A journey map has a specific actor (a singular customer or user of a product) and specific scenario (of a product or service), while an experience map is broader on both accounts — a generic human undergoing a general human experience. The experience map is agnostic of a specific business or product. It [is] used for understanding a general human behavior; in contrast, a customer journey map is specific and focused on a particular business or product.

French

Domaine(s)
  • Commercialisation

Spanish

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