TERMIUM Plus®

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FAIRWASHING [1 record]

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Record 1 2013-07-26

English

Subject field(s)
  • Economics
DEF

The use of fairtrade certification as a marketing or PR [public relations] tool.

French

Domaine(s)
  • Économique
CONT

Filon très prisé par les grandes marques, le fairwashing, ou «blanchiment éthique», [...] consiste à afficher des engagements éthiques (respect du droit des travailleurs, des droits sociaux...) à des fins purement marketing.

Spanish

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