TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FLAGSHIP BRAND [2 records]

Record 1 2015-02-13

English

Subject field(s)
  • Marketing
DEF

A company's core product or service which is most recognizable by the public and embodies the expertise, values and product line of the business.

French

Domaine(s)
  • Commercialisation
CONT

Premier négociant bordelais à avoir créé sa propre cave de vinification en 1967, Maison Sichel met toute sa connaissance dans l'élaboration de SIRIUS pour en faire sa marque phare.

Spanish

Save record 1

Record 2 1995-08-07

English

Subject field(s)
  • Food Industries
DEF

The best selling item in a manufacturer's line.

CONT

Crisco with a twist: You know a trend is here to stay when a major food company rides the wave with one of its flagship brands. In the gourmet foods industry flavored oils are nothing new scores are introduced by small and medium-sized companies every year ...

OBS

Flagship: The flagship of a group of things that are owned or produced by a particular organization is the most important one.

French

Domaine(s)
  • Industrie de l'alimentation

Spanish

Save record 2

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