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FREUDIAN PSYCHOANALYTICAL MODEL [1 record]

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Alphabetical list of terms

Record 1 1991-05-06

English

Subject field(s)
  • Advertising Techniques
CONT

Wildly used by advertising marketers, it reflects the complexity of human beings and the decision they make and draws attention to the need of balance between the emotional, instinctive and rational components of decision making.

French

Domaine(s)
  • Techniques publicitaires
CONT

Grandement utilisée en marketing, la théorie psychanalytique s'attarde aux motifs inconscients qui, selon elle, orientent la conduite de l'individu donc ses prises de décisions.

Spanish

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