TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

GEOMARKETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-18

English

Subject field(s)
  • Merchandising Techniques
  • Marketing Research
  • Economic Geography
CONT

A powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results. Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics. This is geomarketing, a new big tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?”.

PHR

To practise geomarketing.

French

Domaine(s)
  • Techniques marchandes
  • Étude du marché
  • Géographie économique
DEF

Application de la mercatique fondée sur des critères géographiques.

OBS

Terme publié au Journal officiel du 12 mai 2000.

Spanish

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