TERMIUM Plus®

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GHOST FORECAST [1 record]

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Alphabetical list of terms

Record 1 1980-07-03

English

Subject field(s)
  • Marketing
OBS

If he loses sight of these factors [overall size and growth of the market and the strengths and activities of competitors], the supplier can easily become the victim of yet another type of market phantom, the ghost forecast.

French

Domaine(s)
  • Commercialisation
OBS

Si ces facteurs [la taille et la croissance du marché et les forces et politiques des concurrents] sont perdus de vue, le fabricant peut aisément devenir la victime d'un autre type de fantôme, la prévision fantôme.

Spanish

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