TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

GHOST SHOPPER [1 record]

Record 1 2001-04-27

English

Subject field(s)
  • Marketing Research
  • Sales (Marketing)
DEF

Fictitious buyer that test and compare the quality of services offered by a company and its competitors, acting as if he were a normal client.

OBS

ghost shopper: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Étude du marché
  • Vente
DEF

Acheteur fictif qui contrôle et compare la qualité du service offert par une société et ses concurrents, mais qui agit comme s'il s'agissait d'un client véritable.

OBS

acheteur fantôme : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Ventas (Comercialización)
DEF

Comprador ficticio que comprueba y compara la calidad del servicio ofrecido por una compañía y sus competidores, presentándose como si fuera un verdadero cliente.

OBS

comprador fantasma: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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