TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

GIMMICK [3 records]

Record 1 2020-06-23

English

Subject field(s)
  • Advertising Techniques
DEF

The tricks used by advertisers to get people to buy their product or service they are trying to sell.

CONT

Publicity stunts are generally regarded as planned events made to gain exposure and get the public's attention. Today's media publicity stunts are most often made by big companies, movie stars, and for launching a new product(s).

French

Domaine(s)
  • Techniques publicitaires
DEF

Action publicitaire ou médiatique qui donne des résultats spectaculaires en termes d'audience et de visibilité qui sont sans commune mesure avec l'investissement consenti.

Spanish

Save record 1

Record 2 1996-08-14

English

Subject field(s)
  • Taxation

French

Domaine(s)
  • Fiscalité

Spanish

Save record 2

Record 3 1994-11-22

English

Subject field(s)
  • Currency and Foreign Exchange
  • Translation (General)
CONT

These mistakes are by now well-understood, and it is possible that they could not have been remedied by even the most imaginative monetary gimmicks.

Key term(s)
  • gimmick

French

Domaine(s)
  • Politique monétaire et marché des changes
  • Traduction (Généralités)
CONT

La cause de ces erreurs est maintenant bien comprise, et il est possible que même les stratagèmes monétaires les plus astucieux n'auraient pu y porter remède.

Spanish

Save record 3

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