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HOWARD-SHETH MODEL [1 record]

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Record 1 1997-12-03

English

Subject field(s)
  • Marketing
DEF

A comprehensive theory of buyer behaviour.

French

Domaine(s)
  • Commercialisation
CONT

Le modèle de Howard et Sheth présente les caractéristiques d'un modèle théorique scientifique. Extrêmement analytique, il propose une structure explicative du comportement de choix de la marque par le consommateur et établit les liens entre les variables intervenantes et leur expression mesurable.

Spanish

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