TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

IMAGE EXCELLENCE [1 record]

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Alphabetical list of terms

Record 1 2002-02-19

English

Subject field(s)
  • The Product (Marketing)
CONT

Developing a brand image requires a substantial, long-term investment to build end-user awareness and create market "pull" based on an image of excellence and safety for Canadian products which will enhance their market potential in Japan.

French

Domaine(s)
  • Produit (Commercialisation)
CONT

La constitution d'une image de marque requiert un investissement substantiel et à long terme. Son but est de sensibiliser les consommateurs, de créer un «attrait» commercial fondé sur une image d'excellence et d'innocuité des produits canadiens, et d'améliorer ainsi le potentiel de commercialisation de ces produits au Japon.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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