TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INFLUENCE ADVERTISING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-12-18

English

Subject field(s)
  • Advertising
CONT

The author did a test on an advertising model on a specific consumer market and revealed that the influence of advertising on sales was zero, -and was forced to conclude that on the specific market advertising was not a decision variable.

French

Domaine(s)
  • Publicité
CONT

Même s'il n'y a aucune preuve chiffrée, l'influence de la publicité sur l'économie sectorielle ne saurait être contestée. Les prix, les courbes de vente, la diffusion des produits et des marques sont autant de paramètres évidents de proximité sur lesquels l'influence de la publicité est déterminante.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: