TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
INTEGRATED MARKETING [2 records]
Record 1 - internal organization data 2008-06-11
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- integrated marketing
1, record 1, English, integrated%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- marketing intégré
1, record 1, French, marketing%20int%C3%A9gr%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mercatique intégrée 2, record 1, French, mercatique%20int%C3%A9gr%C3%A9e
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie mercantique prenant en compte tous les éléments relatifs au client et au produit. 2, record 1, French, - marketing%20int%C3%A9gr%C3%A9
Record number: 1, Textual support number: 1 CONT
Le marketing intégré [vise] à cerner les opportunités de marché par l'analyse du comportement des consommateurs-acheteurs. 1, record 1, French, - marketing%20int%C3%A9gr%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1987-06-15
Record 2, English
Record 2, Subject field(s)
- Marketing
Record 2, Main entry term, English
- integrated marketing
1, record 2, English, integrated%20marketing
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A marketing approach where one agency is responsible for everything connected with marketing a company's product, from advertising through direct mail, coupons, promotions and public relations. 2, record 2, English, - integrated%20marketing
Record 2, French
Record 2, Domaine(s)
- Commercialisation
Record 2, Main entry term, French
- commercialisation intégrée
1, record 2, French, commercialisation%20int%C3%A9gr%C3%A9e
proposal, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Terme créé sur le modèle de "gestion intégrée" (CBT-100, 1985, p. 66). 1, record 2, French, - commercialisation%20int%C3%A9gr%C3%A9e
Record 2, Spanish
Record 2, Textual support, Spanish
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