TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

LIGHT USER [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
  • Marketing
CONT

Actual users ... can be separated into light users and heavy users ... in all cases heavy product users bought between four and ten times as much as light product users.

French

Domaine(s)
  • Produit (Commercialisation)
  • Commercialisation
CONT

[Si] on constate que les grands consommateurs de ce produit permettent de réaliser un très fort pourcentage du chiffre d'affaires [...] il pourra s'avérer peu rentable de renforcer l'action commerciale auprès des faibles utilisateurs.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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