TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

LISTENING DIARY [1 record]

Record 1 2010-05-12

English

Subject field(s)
  • Surveys (Public Relations)
  • Sales (Marketing)
  • Advertising Agencies and Services
  • Radio Arts
DEF

A daily record of all the radio or television programs and of the accompanying publicity announcements made.

OBS

Since listening or viewing logs give information concerning the listeners or viewers, a better match of the products announced and the targeted market can be made.

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Vente
  • Agences et services de publicité
  • Radio (Arts du spectacle)
DEF

Relevé quotidien de toutes les émissions publicitaires diffusées par une station de radio ou de télévision.

CONT

Les résultats du cahier d'écoute [...] renseignent également l'annonceur sur le rang de la clientèle d'auditeurs touchée.

Spanish

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