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Record 1 1984-08-15

English

Subject field(s)
  • Advertising Techniques
  • Marketing Research
OBS

what types of media should be used? ... If television, should (are national advertiser) use a nationwide network or select stations for local coverage in individual markets?

French

Domaine(s)
  • Techniques publicitaires
  • Étude du marché
OBS

deux types de recherches (...) aident les publicitaires et annonceurs à mieux utiliser la presse quotidienne: (Mesurer ce que devient la couverture locale après plusieurs insertions) par des enquêtes. (p.8)

Spanish

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