TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
LOSS LEADER [1 record]
Record 1 - internal organization data 2017-01-03
Record 1, English
Record 1, Subject field(s)
- The Product (Marketing)
- Sales (Marketing)
- Foreign Trade
Record 1, Main entry term, English
- loss leader
1, record 1, English, loss%20leader
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- price leader 2, record 1, English, price%20leader
correct
- traffic builder 3, record 1, English, traffic%20builder
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Loss leader. It is the practice of supermarkets, large stores and departmental stores, to deliberately offer some goods at either a very low price or a price below cost. In this way, customers are attracted to purchase these items, so that once the customer is in the store he/she will purchase other goods, so that overall, the store will make a profit. 4, record 1, English, - loss%20leader
Record number: 1, Textual support number: 1 OBS
loss leader: term extracted from the “Glossaire de l’économie” and reproduced with permission of the Organisation for Economic Co-operation and Development. 5, record 1, English, - loss%20leader
Record 1, French
Record 1, Domaine(s)
- Produit (Commercialisation)
- Vente
- Commerce extérieur
Record 1, Main entry term, French
- produit d'appel
1, record 1, French, produit%20d%27appel
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- article d'appel 2, record 1, French, article%20d%27appel
correct, masculine noun
- produit d'attraction 3, record 1, French, produit%20d%27attraction
correct, masculine noun
- article de réclame 4, record 1, French, article%20de%20r%C3%A9clame
correct, masculine noun
- article sacrifié 5, record 1, French, article%20sacrifi%C3%A9
correct, masculine noun
- article vendu à perte 6, record 1, French, article%20vendu%20%C3%A0%20perte
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Article vendu à un prix exceptionnellement inférieur à son prix normal, ou même à perte, en vue d'attirer la clientèle et de l'amener à acheter d'autres produits plus profitables pour le commerçant. 3, record 1, French, - produit%20d%27appel
Record number: 1, Textual support number: 1 OBS
produit d'appel; article sacrifié : termes extraits du «Glossaire de l’économie» et reproduits avec l’autorisation de l’Organisation de coopération et de développement économiques. 7, record 1, French, - produit%20d%27appel
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Producto (Comercialización)
- Ventas (Comercialización)
- Comercio exterior
Record 1, Main entry term, Spanish
- artículo de reclamo
1, record 1, Spanish, art%C3%ADculo%20de%20reclamo
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- artículo de propaganda 2, record 1, Spanish, art%C3%ADculo%20de%20propaganda
masculine noun
- artículo de cebo 2, record 1, Spanish, art%C3%ADculo%20de%20cebo
masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Artículo que se vende a precio muy bajo, incluso inferior a su precio de compra, con el fin de atraer público al establecimiento. También se llama artículo gancho, aunque este último puede ser atractivo por otras razones aparte del precio (disponibilidad en exclusiva, mejor calidad, etc.). 3, record 1, Spanish, - art%C3%ADculo%20de%20reclamo
Record number: 1, Textual support number: 1 OBS
El término "artículo de reclamo" y la definición fueron extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 4, record 1, Spanish, - art%C3%ADculo%20de%20reclamo
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