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LUNCH PAQUET [1 record]

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Record 1 2008-09-13

English

Subject field(s)
  • Food Industries
CONT

Positioning convenience foods as on-the-run meals may also be another good opportunity. Take, for instance, recent introductions of lunch kits, including the new StarKist To-Go, designed to offer the time-pressed consumer a quick and easy meal. "There is really no adult lunch kit," says [a] spokesperson with Heinz North America, Pittsburgh, "which makes the StarKist Lunch To-Go product so unique. In concept testing, consumers liked the product and wanted to buy it.

French

Domaine(s)
  • Industrie de l'alimentation

Spanish

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