TERMIUM Plus®

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MARGINAL CONSUMER [1 record]

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Record 1 2024-01-31

English

Subject field(s)
  • Laws of the Market (Economy)
  • Pricing Theory
  • Economic and Industrial Sociology
CONT

The theory of the marginal consumer holds that a subset of better informed consumers can create a globally more efficient market through their purchase decisions. ... these "market mavens" are essential to the successful functioning of the choice system given the empirically documented low quantity and quality of information possessed by the average consumer.

French

Domaine(s)
  • Lois du marché (Économie)
  • Théorie des prix
  • Sociologie économique et industrielle

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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