TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET APPRAISAL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-13

English

Subject field(s)
  • Corporate Economics
DEF

Identifying and evaluating all the relevant factors which affect a company's current or potential market. The process of market assessment involves: a identifying the market and the characteristics of buyers, users and distributors.

DEF

Establishing the overall market structure and size.

French

Domaine(s)
  • Économie de l'entreprise
DEF

Conversion de diverses informations qualitatives en estimations quantitatives de la demande spécifique par produit, secteur et type de client.

OBS

Nous préférons parler d'évaluation plutôt que de mesure puisque l'évaluation est définie, en science économique, comme un procédé de mesure de la valeur (Dictionnaire de science économique, par Alain Cotta).

Spanish

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