TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET CANNIBALIZATION [1 record]

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Record 1 2001-01-17

English

Subject field(s)
  • Sales (Marketing)
CONT

But one thing that you hear come up so often across the aisle seems to be the concern about cannibalizing a market for an established and successful print product.

Key term(s)
  • market cannibalization

French

Domaine(s)
  • Vente
DEF

Acquisition d'un volume de vente d'un produit au détriment des ventes d'un autre produit du même fabricant, dans le même marché.

CONT

La négligence du gouvernement a entraîné une augmentation de 488 p. 100 de ces importations depuis 1995 ainsi qu'une cannibalisation du marché intérieur du lait de transformation de 2,6 p. 100 l'an dernier.

Spanish

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