TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET POTENTIAL [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-04-19

English

Subject field(s)
  • Sales (Marketing)
  • Marketing Research
DEF

Total expected industry sales for a product in a given market over a certain time period.

CONT

... market potential is concerned with what a whole market segment might buy, while "sales potential" is concerned with how much the firm can hope to sell to that segment.

French

Domaine(s)
  • Vente
  • Étude du marché
CONT

Les marchés peuvent être évalués selon [leur] potentiel : 1. Restreint; le marché estimé est faible : segment étroit, pouvoir économique limité. 2. Large; le marché est d'une taille importante, les ressources du public-cible sont considérables.

OBS

quoique le terme «marché potentiel» se réfère aux consommateurs d'un produit, il peut être utilisé pour la notion de cette fiche. La définition qui suit donne le sens habituel de : «marché potentiel» et l'observation explique le glissement de sens.

DEF

Marché potentiel : Ensemble des consommateurs, utilisateurs, usagers possible d'un bien ou d'un service, ayant le désir ou le moyen de se procurer ce bien ou ce service.

Spanish

Campo(s) temático(s)
  • Ventas (Comercialización)
  • Estudio del mercado
DEF

Estimación de las ventas de un producto, de un grupo de productos o de un servicio, que podrá lograr la totalidad de una industria durante un período determinado.

Save record 1

Record 2 1997-06-06

English

Subject field(s)
  • Citizenship and Immigration
OBS

Terminology used by Citizenship and Immigration Canada.

French

Domaine(s)
  • Citoyenneté et immigration
OBS

Terminologie employée par Citoyenneté et Immigration Canada.

Spanish

Save record 2

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: