TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET PROMOTION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2003-06-04

English

Subject field(s)
  • Sales (Marketing)
  • Advertising Techniques

French

Domaine(s)
  • Vente
  • Techniques publicitaires
DEF

Activités qui complètent la publicité et la vente individuelle, les coordonnent et les rendent efficaces.

OBS

Pour l'American Marketing Association, dans un sens général, la promotion intègre la publicité et l'effort de vente individuel. Pour d'autres auteurs la promotion des ventes s'oppose à la publicité dans la mesure où elle s'efforce de pousser le produit vers l'utilisateur, alors que la publicité pousse l'utilisateur vers le produit.

Spanish

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