TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARKET SEGMENTATION [1 record]
Record 1 - internal organization data 2018-03-13
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Merchandising Techniques
Record 1, Main entry term, English
- segmentation
1, record 1, English, segmentation
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- market segmentation 2, record 1, English, market%20segmentation
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A marketing strategy which designates a market segment as a target prospect group. 3, record 1, English, - segmentation
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Techniques marchandes
Record 1, Main entry term, French
- segmentation
1, record 1, French, segmentation
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- segmentation du marché 2, record 1, French, segmentation%20du%20march%C3%A9
correct, feminine noun
- segmentation des marchés 3, record 1, French, segmentation%20des%20march%C3%A9s
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Division d'un marché en groupes homogènes de consommateurs selon certains critères pouvant caractérisér leur comportement d'achat en matière de consommation. 1, record 1, French, - segmentation
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- segmentación
1, record 1, Spanish, segmentaci%C3%B3n
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- segmentación del mercado 2, record 1, Spanish, segmentaci%C3%B3n%20del%20mercado
correct, feminine noun
- división del mercado 3, record 1, Spanish, divisi%C3%B3n%20del%20mercado
correct, feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
[...] la segmentación del mercado consiste en "... separar el mercado en grupos de consumidores y 'prospectos' (posibles consumidores), de manera tal de elegir el mejor plan de marketing para cada uno". 4, record 1, Spanish, - segmentaci%C3%B3n
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