TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET SKIMMING [1 record]

Record 1 2001-05-16

English

Subject field(s)
  • Pricing Theory
  • Market Prices
  • Trade
DEF

A practice by retailers of over-pricing new goods when first placed on sale in order to sell as many of the items at the higher price before reducing the item to a lower price.

CONT

A skimming price policy tries to sell the top ("skim the cream") of a market - the top of the demand curve - at a high price before aiming at more price-sensitive customers.

French

Domaine(s)
  • Théorie des prix
  • Prix (Commercialisation)
  • Commerce
DEF

Élément de la politique de prix qui consiste, lors du lancement d'un nouveau produit, à vendre celui-ci à un prix élevé.

Spanish

Campo(s) temático(s)
  • Teoría de fijación de precios
  • Precios (Comercialización)
  • Comercio
DEF

Práctica que consiste en fijar un precio superior al que luego será habitual para obtener un beneficio extra en el momento de lanzar un producto, o mediante la introducción de pequeñas mejoras o diferencias que permiten atraer a clientes con poder adquisitivo superior.

OBS

No hay que confundirlo con el ordeño.

OBS

desnatado: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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