TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKETING CONTROL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2017-11-06

English

Subject field(s)
  • Management Control
  • Marketing
DEF

[The] process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that marketing objectives are attained.

CONT

Some of the important "marketing controls" commonly used are: [...] annual plan control[,] profitability control[,] efficiency control [and] strategic control[.]

OBS

Not to be confused with "marketing audit."

French

Domaine(s)
  • Contrôle de gestion
  • Commercialisation
CONT

Le but du «contrôle marketing» est de maximiser la probabilité que l'entreprise réalise ses objectifs à court et à long terme dans ses marchés cibles. On peut distinguer trois types de «contrôle marketing» : le contrôle du plan annuel, le contrôle de la rentabilité et le contrôle stratégique.

OBS

Ne pas confondre avec «audit marketing».

Spanish

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