TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARKETING RESEARCH [1 record]
Record 1 - internal organization data 2004-09-29
Record 1, English
Record 1, Subject field(s)
- Marketing
- Marketing Research
Record 1, Main entry term, English
- marketing research
1, record 1, English, marketing%20research
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The systematic and objective search for and analysis of information relevant to the identification and solution of any problem in the field of marketing. 2, record 1, English, - marketing%20research
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Étude du marché
Record 1, Main entry term, French
- recherche mercatique
1, record 1, French, recherche%20mercatique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- recherche en marketing 2, record 1, French, recherche%20en%20marketing
correct, feminine noun
- recherche commerciale 3, record 1, French, recherche%20commerciale
correct, feminine noun
- recherche en commercialisation 4, record 1, French, recherche%20en%20commercialisation
feminine noun
- étude des marchés 5, record 1, French, %C3%A9tude%20des%20march%C3%A9s
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Études systématiques des besoins des consommateurs, qui visent l'amélioration des techniques et des pratiques commerciales d'une entreprise. 1, record 1, French, - recherche%20mercatique
Record number: 1, Textual support number: 1 OBS
L'ensemble des activités d'étude, d'analyse et de réflexion qui ont pour objet de fournir à l'entreprise une connaissance objective de son environnement, et de lui permettre de prendre des décisions conformes aux tendances et aux exigences de son marché. 4, record 1, French, - recherche%20mercatique
Record number: 1, Textual support number: 2 OBS
Ce comportement [du marché] est étudié [à l'aide de] questionnaires, d'entrevues, d'enquêtes, d'observations, etc. 6, record 1, French, - recherche%20mercatique
Record number: 1, Textual support number: 3 OBS
recherche mercatique; recherche en marketing; recherche commerciale : termes entérinés par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada. 7, record 1, French, - recherche%20mercatique
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Estudio del mercado
Record 1, Main entry term, Spanish
- investigación de la comercialización
1, record 1, Spanish, investigaci%C3%B3n%20de%20la%20comercializaci%C3%B3n
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- estudio de comercialización 2, record 1, Spanish, estudio%20de%20comercializaci%C3%B3n
masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
El proceso de recopilar, anotar y analizar todos los hechos sobre problemas relacionados con el traspaso y venta de bienes y servicios de productor a consumidor. Este proceso entraña otros aspectos, el estudio de las relaciones y ajustes entre la producción y el consumo, la preparación de los productos para su venta, la distribución física, la política de productos de mayoristas y minoristas, y los problemas financieros inherentes a todo ello. Tales investigaciones pueden llevarse a cabo por entidades desinteresadas o por firmas específicas a sus agentes, a fin de resolver sus propios problemas de comercialización. 1, record 1, Spanish, - investigaci%C3%B3n%20de%20la%20comercializaci%C3%B3n
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