TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MASS ADVERTISING [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 2001-03-27

English

Subject field(s)
  • Advertising Techniques
  • Marketing
OBS

Because of the expense and inherent inefficiencies of that kind of mass advertising approach, it is not a practical option for most small businesses. You must find a way to make your advertising message stand out from the crowd.

French

Domaine(s)
  • Techniques publicitaires
  • Commercialisation
DEF

Ensemble des moyens de communications susceptibles d'influencer un acheteur éventuel à se procurer un bien donné.

Spanish

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