TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MEDIA MIX [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2012-07-30

English

Subject field(s)
  • Advertising
DEF

A combination of media to be used in an advertising campaign.

French

Domaine(s)
  • Publicité
DEF

Ensemble de supports choisis pour véhiculer une campagne publicitaire.

OBS

Le choix se fait à partir de leurs caractéristiques (puissance, capacité de ciblage, efficacité publicitaire, cadre juridique...) et de leur capacité à répondre à meilleur coût aux objectifs de la campagne. Un mix-médias joue également sur les complémentarités et synergies qui existent entre différents médias.

Key term(s)
  • combinaison de média
  • mix-média

Spanish

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