TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MEDIA PLAN [3 records]

Record 1 1997-06-18

English

Subject field(s)
  • Parks and Botanical Gardens
  • Heritage
DEF

A document outlining a particular combination of media considered to be the most effective for conveying an interpretive message.

OBS

Term used by Parks Canada.

French

Domaine(s)
  • Parcs et jardins botaniques
  • Patrimoine
DEF

Document qui expose, dans ses grandes lignes, la gamme des moyens d'interprétation considérés comme les plus efficaces pour véhiculer un message donné.

OBS

Terme en usage à Parcs Canada.

Spanish

Save record 1

Record 2 1986-04-24

English

Subject field(s)
  • Advertising Media
OBS

the advertiser may wish to pass upon the media plan designed for his product, but the basic thinking is usually performed by agency personnel.

French

Domaine(s)
  • Supports publicitaires
DEF

Document qui sera présenté au client et qui comprend les éléments suivants : objectifs, rationnelle / argumentaire / rationalisation, stratégie.

Spanish

Save record 2

Record 3 1986-03-10

English

Subject field(s)
  • Advertising
DEF

A planning document that outlines and explains the decisions concerning media objectives, selection, schedule, budget, and research.

French

Domaine(s)
  • Publicité

Spanish

Save record 3

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