TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MEDIA STRATEGY [2 records]
Record 1 - internal organization data 1980-11-10
Record 1, English
Record 1, Subject field(s)
- Advertising Media
Record 1, Main entry term, English
- media-planning 1, record 1, English, media%2Dplanning
Record 1, Abbreviations, English
Record 1, Synonyms, English
- media strategy 2, record 1, English, media%20strategy
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
Media choices for such advertisers will be those which are capable of reaching large numbers of consumers at low costs per impression. 2, record 1, English, - media%2Dplanning
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
Record 1, Main entry term, French
- plan des supports 1, record 1, French, plan%20des%20supports
Record 1, Abbreviations, French
Record 1, Synonyms, French
- programme des supports 1, record 1, French, programme%20des%20supports
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
(n.m.) (publicité) Plan d'utilisation des différents modes de publicité selon le procédé choisi. 2, record 1, French, - plan%20des%20supports
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1975-03-11
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
Record 2, Main entry term, English
- media strategy 1, record 2, English, media%20strategy
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
--many advertisers do not go after the national market. Their strategy is to seek a substantial segment of the total market. 1, record 2, English, - media%20strategy
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
Record 2, Main entry term, French
- stratégie média 1, record 2, French, strat%C3%A9gie%20m%C3%A9dia
Record 2, Abbreviations, French
Record 2, Synonyms, French
- stratégie des médias 1, record 2, French, strat%C3%A9gie%20des%20m%C3%A9dias
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
--étape de l'organisation d'une campagne publicitaire, qui consiste à choisir le média en fonction de l'objectif publicitaire, à préciser ensuite l'utilisation du média [aussi stratégie des médias LEPUB 69 191] 1, record 2, French, - strat%C3%A9gie%20m%C3%A9dia
Record 2, Spanish
Record 2, Textual support, Spanish
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