TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MEDIA-PLANNING [1 record]

Record 1 1980-11-10

English

Subject field(s)
  • Advertising Media
OBS

Media choices for such advertisers will be those which are capable of reaching large numbers of consumers at low costs per impression.

French

Domaine(s)
  • Supports publicitaires
OBS

(n.m.) (publicité) Plan d'utilisation des différents modes de publicité selon le procédé choisi.

Spanish

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